Developing our own machinery and process technology is at the heart of the Gürok culture. This enables us to simultaneously increase speed, flexibility, and resource efficiency; while reducing our environmental impact and boosting our competitiveness. With our philosophy, “Think Unlimited, Act Brave, Do Good,” we transform technology for the better.
We Control Today. The Impact Shapes Tomorrow.
A manufacturer that develops its own technology reduces supply dependency, optimizes processes end-to-end, and ensures continuous innovation. At Gürok, this approach translates into less energy and water consumption, more agile decision-making, and a smaller carbon footprint.
AI-Powered Operations: From quoting to planning, we have accelerated decision-making through AI and data analytics, achieving dramatic improvements in response times.
2030 Targets: Our goals include sourcing 30 percent of our electricity from renewables, increasing cullet utilization to 35 percent, recycling 80 percent of all waste, and reducing furnace emissions and waste generation by 5
World-Leading Water Efficiency: At LAV, we have reduced water consumption per glass from 4.4 to 1.9 glasses, achieving an industry benchmark of 2.4 cubic meters per metric ton. — equivalent to saving approximately 175 Olympic-sized pools of water annually.
The Endless Cycle of Glass: We place recyclable glass at the center of our production, with GCA exceeding the national average in cullet use, raising the bar for circular manufacturing.
LAV — Smart Factory in Tableware Glass
As one of the few brands that designs and produces its own machinery and process technology, LAV exports to more than 140 countries while setting new global standards in water and energy efficiency. Through data-driven systems and ERP/CRM integrations, speed, quality, and sustainability advance seamlessly along the same production line.
GCA — Engineering and Sustainability in Glass Packaging
GCA systematically reduces its carbon footprint through solar energy investments, waste heat recovery, and closed-loop water systems. Since 2021, it has reported both corporate and product-based carbon data, and its BRCGS AA+ rating demonstrates its commitment to global quality and trust standards.
Corporate AI Team: Our AI team, established in 2022, has developed solutions that bring quotation processes closer to real-time response and accelerate commercial operations. In 2025, the team moved to the Kütahya Technopark, contributing to the region’s growing technology ecosystem. Our goal: Transform Kütahya into a hub for artificial intelligence.
Gürok Academy & Inclusivity: We ensure that transformation is sustained through culture. Across our operations, we strengthen our talent pool with data literacy training in the industry and multilingual digital competency programs in tourism. With pioneering examples of women’s employment across production and management, we surpass sectoral averages and drive inclusion forward.
